Labels

Sort your conversations with nine built-in labels and your own — positive ones count as opportunities.

Updated 1 October 2026

Every conversation in the MasterInbox has one label. Change it with the select at the top of the conversation, and show one label's conversations with the buttons above the list. To make your own, click Labels at the top right of the MasterInbox.

The built-in labels

Label Counts as When it fits
Lead Neutral A reply nobody has labeled yet — it stays here when no other label fits.
Interested Positive They want to know more or go on: they ask about the offer, prices or next steps, want a call or a demo, or say yes.
Meeting booked Positive They agree to meet at a set time, or confirm a meeting they booked.
Meeting completed Positive The meeting with them has taken place.
Won Positive They became a customer — they bought or signed.
Out of office Neutral They're away (holiday, leave, travelling) and say when they're back or whom to contact — nothing about the offer.
Wrong person Neutral They aren't the right person for this, or no longer work there — they may name someone else.
Not interested Negative They decline or ask not to be contacted: no thanks, not interested, remove me, unsubscribe.
Lost Negative They were in talks but chose not to go on — went with someone else, no budget.

A new reply gets Lead, an out-of-office auto-reply Out of office, and an unsubscribe request Not interested. After that, a new message doesn't change the label — except a real reply after an out-of-office, which puts it back to Lead. AI labels can choose a better one for you.

Make your own

  1. In the MasterInbox, click Labels.
  2. Under New label, give it a Name — for example "Pricing question".
  3. Choose what it Counts as: Positive — an opportunity, Neutral or Negative. You can't change this later.
  4. Add a Description — what it means. The AI goes by it.
  5. Leave The AI can use it ticked if the AI may put it on replies, and click Create.

Your labels come after the built-in ones, and in a conversation's select under Your labels. A workspace can have up to 50 of its own.

Labels: your own label under the built-in ones, and the New label form

Edit or delete one

  • The pencil (Rename or describe) changes a label's name and description — not what it counts as.
  • The bin (Delete) asks first. If conversations have the label, choose the label they get instead — Lead, unless you pick another — then click Delete.

The built-in labels can't be changed or deleted.

Positive labels are opportunities

Conversations with a positive label — Interested, Meeting booked, Meeting completed, Won and your own positive ones — count as Opportunities on a campaign's Analytics tab. That's why what a label counts as is fixed once it's made: changing it would change your numbers.

More in MasterInbox

Read and reply in the MasterInbox Every reply from your email and LinkedIn accounts in one inbox — read it, label it and answer it there. AI labels The AI reads each reply and gives it the label that fits — only when it's sure, from the labels you allow. Suggest a reply with AI One click drafts your answer from the whole conversation — you read it, change it and send it.