Spintax: vary your wording

Spintax gives different leads different words. Put the options in braces, with a | between them:

{Hi|Hello|Hey} {{first_name}},

Each lead gets one of them — Dana may read "Hello Dana," and Quinn "Hey Quinn,". It works in subjects and texts, in emails and LinkedIn messages.

Write it

• Spintax, under each message, reminds you how — and Put in {Hi|Hello|Hey} adds an example where you were typing.
• Options can hold variables and more spintax: {Hi {{first_name}}|Hello there}, {great post|your post on {hiring|scaling}}.
• Spaces around the options don't matter: {Hi | Hello} is the same as {Hi|Hello}.
• Braces without a | are just text: {pricing} goes out as it is.
• Spintax written for other tools works too: {{RANDOM | Hi | Hello}} and #{{Hi|Hello}}.

Each lead keeps their option

The option is picked once per lead — for each step, its subject and its text — and never changes. So Preview as a lead shows exactly what that lead will get; choose another lead there to see theirs. Across many leads, each option comes up about equally often.

A { with options that never closes is refused when you save, for example: "Step 1: the spintax "{Hi|Hello there" has no closing }." Add the } and save again.

LinkedIn's length limits

LinkedIn limits a connection request's note to 300 characters, a message to 8,000 and an InMail to 1,900, its subject to 200. With spintax, the longest version must fit: the note's counter counts that one and says (longest variant). Saving checks every step this way — an email's subject too, at 300 characters.